Boost your business with Paid campaigns
Increase Brand Awareness and engage customers by purchasing advertisements Online
Increase your Business Returns by investing in the form of payments to the websites
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It is highly common these days that new customers will search for your brand online. Thus to specifically target the audience instead of waiting for them to find you Paid search advertising is being used
Types of SEM in Digital Marketing
Without a digital presence, none of your customers would be able to find your brand. Thus SEM specialist as part of your Social media campaigns uses paid advertising to build brand awareness, encourage customer engagement, and ability to measure and optimize your campaigns. From google search to Social Media Marketing paid marketing is broadly divided into :
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Paid Search Marketing
Paid Search Marketing also known as Search engine Marketing uses images/texts to increase the visibility of the website on the search engine Results page. In layman’s language, it can be said that a system where the business pays Google to show their business advertisement in search results. Google Adwords and Microsoft Advertising are some examples of Paid Search Marketing
Paid Social Media Marketing
This strategy allows businesses to target social media users with ads. It involves using various ad tools from various social media channels to create a schedule and then post the advertisement to the targeted audience. Pay-per-click is one of the best examples of paid social media marketing. Various Instagram and Facebook ads are also been created to interact with customers who are more into social media.
Display Marketing
There is an old saying whatever is displayed is being sold. Same lies in paid marketing too. Various banner images, infographics, and videos are being displayed on various platforms like Websites applications, and Social media to market the product or services. Youtube display advertising is the most prominent form of paid display marketing strategy in which visuals are being placed on the platform to attract customers.
Influencer Marketing
Influencer marketing is one of the most trending types of Paid social media Marketing. In this, the product is sent to the influencers and they collaborate to advertise on Social Media on the company’s behalf for the product. These influencers are a group of people who are widely active on social media platforms and have a tremendous following. They promote products to the customers in a more personal manner and hence are highly affordable.